New Information on Health Trends

Global research from Euromonitor International.

Earlier this year, we reported on the National Health and Nutrition Examination Survey. It was a United States study conducted by the National Center for Health Statistics (NCHS). 

Now, we look at new information on health trends from Euromonitor International.

Digestive Health

Click here for the full article.

“Digestive health is one of consumers’ top health concerns. According to Euromonitor International, foods with digestive health as their prime positioning accrued sales of $70.5 billion in 2018 globally, making it the second-largest positioning platform behind general wellbeing.”

“The free-from movement is strongly related to digestive health. As the number of allergies and intolerances to gluten, dairy and lactose rise globally, consumers looking for relief from chronic digestive complaints are fueling the boom in free-from products. There is also a growing perception of gluten, lactose and dairy-free products as healthier, more natural and easier to digest, expanding the consumer base beyond those who are intolerant and allergic to the masses with further growth expected over the coming years.”

New Information on Health Trends

Vitamins and Supplements 

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“Constantly changing health trends and large amounts of easily available information on health and nutrition is blurring the lines of what types of products consumers are using to maintain their health. For example, consumers who previously relied on traditional beauty products to maintain their appearance are now looking at vitamins and supplements to enhance their appearance as part of their overall well-being.”

“As consumers are shifting focus to a more holistic approach to healthcare, brands and companies need to ensure that they are looking at their products and services with the same view. Therefore, it is important that brands and companies look beyond their immediate competitors and product categories as disruption within health and nutrition industries continues.”

New Information on Health Trends
Source: Euromonitor International’s 2019 Health and Nutrition Survey

 

Be Careful with Supplements

Choose your supplements wisely.

As part of our daily regimens, some of us take dietary supplements. BUT, we must be careful with these supplements.

In a very detailed and informative article, Markham Heid reports on issues related to supplement misuse. After just a short time, this article has received more than 11,100 likes!!!

According to Heid:

Background

“Earlier this year, federal authorities announced plans to strengthen oversight of the supplement industry. ‘The growth in the number of adulterated and misbranded products — including those spiked with drug ingredients not declared on their labels, misleading claims, and other risks — creates new potential dangers,’ said U.S. Food and Drug Administration (FDA) commissioner Dr. Scott Gottlieb in a February press release.”

“Heightened oversight is needed, Gottlieb argued, because expansion and change within the supplement industry has made it difficult for his agency to keep pace. ‘What was once a $4 billion industry comprised of about 4,000 unique products, is now an industry worth more than $40 billion, with more than 50,000 — and possibly as many as 80,000 or even more — different products available to consumers,” he said.”

BE CAREFUL!!!

“From multivitamins and botanicals to probiotics and protein powders, roughly three out of four Americans now take some kind of supplement on a regular basis. Since the days of palliative tonics and snake-oil salesmen, Americans have been readily lured by the promise of health or longevity in the form of a drink, pill, or powder. While the terminology has evolved — ’biohacking’ and ‘nutraceuticals’ are some of the buzzwords du jour — the implied benefits of most supplements still outpace or ignore the science. And despite recent studies that find supplements are frequently contaminated or that the best way to get nutrients is through food, Americans’ interest in supplements is only growing. And experts say many supplement users don’t recognize or appreciate the risks that accompany the use of these products.”

“The lesson here isn’t that supplements give people cancer. Rather, it’s that approaching supplements as though they’re all upside is a misguided and potentially harmful operating philosophy. When you swallow a capsule packed with concentrated amounts of a vitamin, nutrient, or other substance — a practice that did not become widespread until very recently — you can get into trouble.”

Click the image to access Heid’s full article.

Be Careful with Supplements

AN AUDIO SUMMARY

Click below to access a 15-minute audio summary from Heid.