New Information on Health Trends

Global research from Euromonitor International.

Earlier this year, we reported on the National Health and Nutrition Examination Survey. It was a United States study conducted by the National Center for Health Statistics (NCHS). 

Now, we look at new information on health trends from Euromonitor International.

Digestive Health

Click here for the full article.

“Digestive health is one of consumers’ top health concerns. According to Euromonitor International, foods with digestive health as their prime positioning accrued sales of $70.5 billion in 2018 globally, making it the second-largest positioning platform behind general wellbeing.”

“The free-from movement is strongly related to digestive health. As the number of allergies and intolerances to gluten, dairy and lactose rise globally, consumers looking for relief from chronic digestive complaints are fueling the boom in free-from products. There is also a growing perception of gluten, lactose and dairy-free products as healthier, more natural and easier to digest, expanding the consumer base beyond those who are intolerant and allergic to the masses with further growth expected over the coming years.”

New Information on Health Trends

Vitamins and Supplements 

Click here for the full article.

“Constantly changing health trends and large amounts of easily available information on health and nutrition is blurring the lines of what types of products consumers are using to maintain their health. For example, consumers who previously relied on traditional beauty products to maintain their appearance are now looking at vitamins and supplements to enhance their appearance as part of their overall well-being.”

“As consumers are shifting focus to a more holistic approach to healthcare, brands and companies need to ensure that they are looking at their products and services with the same view. Therefore, it is important that brands and companies look beyond their immediate competitors and product categories as disruption within health and nutrition industries continues.”

New Information on Health Trends
Source: Euromonitor International’s 2019 Health and Nutrition Survey

 

Author: Living Well with Cancer

I am a long-time business school professor, who is a Pancreatic Cancer survivor. I had Whipple surgery on February 12, 2015. In this blog, I want to help others live well with cancer. A positive attitude, caring family, strong medical team, and supportive colleagues are key. And support from other cancer survivors can be life affirming.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.