Earlier this year, we reported on the National Health and Nutrition Examination Survey. It was a United States study conducted by the National Center for Health Statistics (NCHS).
Now, we look at new information on health trends from Euromonitor International.
Digestive Health
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“Digestive health is one of consumers’ top health concerns. According to Euromonitor International, foods with digestive health as their prime positioning accrued sales of $70.5 billion in 2018 globally, making it the second-largest positioning platform behind general wellbeing.”
“The free-from movement is strongly related to digestive health. As the number of allergies and intolerances to gluten, dairy and lactose rise globally, consumers looking for relief from chronic digestive complaints are fueling the boom in free-from products. There is also a growing perception of gluten, lactose and dairy-free products as healthier, more natural and easier to digest, expanding the consumer base beyond those who are intolerant and allergic to the masses with further growth expected over the coming years.”
Vitamins and Supplements
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“Constantly changing health trends and large amounts of easily available information on health and nutrition is blurring the lines of what types of products consumers are using to maintain their health. For example, consumers who previously relied on traditional beauty products to maintain their appearance are now looking at vitamins and supplements to enhance their appearance as part of their overall well-being.”
“As consumers are shifting focus to a more holistic approach to healthcare, brands and companies need to ensure that they are looking at their products and services with the same view. Therefore, it is important that brands and companies look beyond their immediate competitors and product categories as disruption within health and nutrition industries continues.”
