As we’ll see below, McKinseys Emotion Archive includes some interesting materials.
Before you look at today’s post, check out these articles on emotions:
McKinseys Emotion Archive During COVID-19
During the COVID-19 crisis, McKinsey created a number of useful resources. One of these resources is its Emotion Archive:
“How have people around the world coped with the COVID-19 crisis? This interactive lets you explore the reflections of 122 people in eight countries who took the time to let us into their lives during the pandemic. It offers a deeper look into the research we conducted for The New Possible, a series of stories on how COVID-19 is challenging and changing people’s lives and livelihoods. Scroll down for some of our insights on this research, or click here to go straight to the archive.”
“The Emotion Archive comprises 800 comments from people about health, family, finances, work, and more. Comments were gathered over the course of several weeks during April and May of 2020. (The economic and public-health situation has changed in many geographies since then, and we will add more comments as we conduct further research.) We classified the comments according to a psycho-evolutionary system developed by Dr. Robert Plutchik, who proposed that people possess eight primary emotions, each with stronger and weaker counterparts. (In our work, we used only the weaker counterparts; few people we spoke to expressed the emotions described as strong.)”
“Below, you can see how this worked out. The bigger the circle, the more prevalent the emotion. This work was nuanced, but we did our best to prevent bias by anonymizing and randomizing comments across participants’ demographics and geographies. “