Let’s see how.
Consider this story from TrendWatching:
“The Montreal Museum of Fine Art (MMFA) partnered with the Médecins francophones du Canada doctors’ organization to let doctors write prescriptions for museum visits. Medical professionals can write a maximum of 50 prescriptions. They will grant each patient an admission-free trip to the museum. The doctors involved cited the ability of art to improve mood, help patients take a respite from serious illnesses, and more – all, of course, with zero-side effects.”
“This program brings new meaning to ’art therapy’! It also shows how the pursuit of health and wellbeing is increasingly breaking free from traditional channels and formats: from cardio-meets-CPR fitness classes in Thailand to STI testing at music festivals in New Zealand to Costa’s low-budget loneliness-fighting coffee tables.”
“The benefits of consuming art aren’t the most immediate or tangible. New audiences may be skeptical or resistant. By partnering with doctors, the MMFA benefits from a trusted and credible voice. And with the prescriptions making visits free, patients have no reason not to go!”
Click the image to read more from MMFA.
