Do we visit our primary care physician (or other physicians) often enough? Or do we tend to let things slide? In particular, millennials may be very picky.
Recently, a Business Intelligence E-mail newsletter dealt with this topic. [Note: The link requires a paid subscription]
“Forty-five percent of millennials don’t have a primary care physician. And that’s largely due to providers’ failure to create a consumer-oriented healthcare experience. Millennials’ avoidance of primary care is representative of the generation’s preference for a more retail-like healthcare service that emphasizes speed and personalization, which is threatening providers’ bottom lines.”
“Here are some other key points from our study: Providers’ inability to offer a consumer-oriented healthcare experience drives millennials to more convenient services. Thirty percent of millennials have used a walk-in clinic, versus 18% of Gen Xers and 14% of baby boomers.
But most providers don’t deliver on these expectations. For example, the average wait time to schedule a new physician appointment was 24 days in large US cities in 2017, up from 18.5 days in 2014. Unsatisfied millennials will not be loyal their healthcare providers. Ninety-two percent of them say they’d switch providers ‘without hesitation’ if they weren’t satisfied with the level of care they were receiving.’
